The Consorzio Selezione Vini Italiani is the result of the determination and enthusiasm of some of the most emerging family owned brands to promote the culture and the commercialization of Italian high quality wines on world markets. The Consorzio unites premium quality wineries highly representative of the production of their region. It unites producers which characterise the regional wine-making tradition and encapsulate the identity of Italian wine which is synonymous with quality and style throughout the world. The Consorzio aims to: • give direction and incisiveness to the development of quality Italian wine and to the brands which express this on world markets. • organise and develop training and educational activities contributing to the promotion of Italian wine culture in the world. The foundation of the Consorzio Selezione Vini Italiani dates back to the beginning of 2003 when eight quality wineries coming from different Italian regions of production decide to create this export association.  Today the Consorzio counts on 9 associated Companies: - Azienda Agricola Doria di Montalto, in Oltrepò Pavese; - Azienda Agricola  Fratelli Trevisani, by the lake of Garda; - Azienda Agricola Il Poggiarello , in Colli Piacentini; - Azienda Agricola Mustilli, in the Naples region; - Azienda Olearia Giannini, in Tuscany, - Cantine 4 Valli Srl, in Colli Piacentini; - Cantine Colombo SAS, in Puglia and Abruzzo regions; - Pitars - Cantina San Martino, in Friuli region; The main common links that regroup all the above producers also represent the philosophy behind the Consorzio and the reasons that lent to its’ creation: - First of all, with a couple of exceptions, all the producers have a medium-small size (the average yearly capacity of each producer is around 10.000 cases); the 2 exceptions are related to Cantine Quattro Valli and Azienda Agricola San Martino that have a much bigger capacity and, therefore, allow the Consorzio to be able to offer high quality wines to a very competitive price as well as sustain eventual bigger supplies. The main idea behind the creation of the Consorzio really comes from the small size of the wineries: first of all none of them had an export office by itself or big budgets to be dedicated to the promotion of their choice wines and therefore they all had big troubles in reaching and being identified in the International markets; so here comes the idea: together means more power. Many small quality realities that decide to join together in order to reach goals that it would definitely be impossible if individually done. - Another strong common link is the quality of all their brands. Since the very beginning the quality has been the main criteria for choosing actual and future producers; each Company interested in joining the association had or will have to be presented, or known, by at least a producer of the Consorzio that can guarantee for the quality of the new producer. This aspect is crucial in important markets such as the US and Canada where there is a big competition played more on quality than pricing and where the consumers are often good connoisseurs of Italian wines. - Last but not least is the effort that is asked to all the producers to maintain the most possible competitive prices for the longest period. This is very important in a world scenario that has not totally recovered yet after 9/11 and the global crisis that started from there. More in details the prices offered by the Consorzio completely reflect the prices that each producer apply in the Italian market. The second year of operations has closed very positively, with the creation of a distribution network mainly localized in the East Coast of the US where we have started good cooperation with importers coming from important States such as New York, New Jersey, Connecticut and Florida as well as in the West Coast of Canada